Peaches, Partnership & Southern Roots: Why Popup Peach is Proud to Work with Pearson Farm

When it comes to peaches, Popup Peach isn’t just slinging fruit—we’re building something sweeter: community, connection, and a whole lot of pride. That’s why we’re thrilled to announce our partnership with the legendary Pearson Farm—a Georgia institution with a family legacy as rich as their peaches are juicy.

At the heart of it? A personal friendship, a shared mission, and a Wake Forest University tie that brings it all full circle.

Deep Roots, Strong Branches: Meet Pearson Farm

Founded in 1885, Pearson Farm in Fort Valley, Georgia, has spent five generations perfecting the art of peach farming. Their fruit is tree-ripened, handpicked, and packed with old-school southern care—a far cry from the mass-market fruit found in big box stores.

Their secret? Family. Faith. And a whole lot of Georgia sunshine.

One of the family’s own, Will McGehee (’96, Wake Forest alum), left a high-powered ad job in Atlanta to return to his roots—quite literally. Today, he helps lead sales, packing, and brand awareness for Pearson Farm with a sharp business mind and a love for sharing the story behind the fruit.

Will isn’t just an incredible peach evangelist—he’s also a friend. And it’s through that friendship that Popup Peach found its path to Pearson Farm. From day one, it was clear that this wasn’t just about sourcing fruit; it was about sharing values.

Popup Peach and Pearson Farm are both built on family ties, southern hospitality, supporting local communities, offering only the freshest, best-tasting peaches and honoring tradition while embracing creativity.

In Will’s own words, “You can’t get any more farm-to-table than a peach that was on a tree yesterday and in your hand today.”

And thanks to our collaboration, we're doing just that. We’re bringing Pearson’s prized peaches right here to Winston-Salem and surrounding areas—no long supply chains, no middlemen, just fresh fruit and good people working together.

Each peach comes with a story: of family, of faith, of Wake Forest pride, and of resilience. That’s why every box we hand you is more than a purchase—it’s a part of something bigger.

Join the Peach Movement

Whether you’ve been following us since our first popup or are just discovering what makes Pearson peaches so spectacular, we invite you to taste the difference—and meet the folks who make it all happen.

Catch Popup Peach this summer for fresh Georgia peaches from Pearson Farm—and get ready for your juiciest season yet.